Serena Hawkey

Serena Hawkey is the founder and creative director behind Celeste. For over a decade Serena has been building her personal brand—styling products, creating UGC, consulting with some of the top lifestyle brands in the US, and creating a meaningful and lasting digital and in-person community.

In the past three years, Serena has stepped into a brand management role, scaling a DTC European home decor brand, designing and launching dozens of new lifestyle products into the American market, and serving as a creative director for the brand.

Outside of work, Serena enjoys travel, hiking with her dogs, renovating her home in the Colorado mountains, drinking natural wine, and reading.